pricing · flat plans + metered usage

Priced Per Server. Never Per Teammate.

On-call rosters, escalation policies, and alerts in from 28+ sources are on every plan - including Free - and no plan has a per-seat line. That is the whole reason it works as a PagerDuty or Opsgenie replacement: the bill tracks your servers, not your headcount. The agent, kernel-level security, and audit-ready compliance are what you pay for, and you will never get a surprise bill.

Every paid plan starts with 30 days free - cancel before day 30 and pay nothing

The usual way to get this coverage

On-call pager, per engineer + Uptime monitor + Intrusion detection agent + Compliance evidence tool

Four subscriptions, four dashboards, four bills - easily £300+/month for a team of ten, and the pager alone grows with every hire.

AlertKick: one agent, one bill, from £39/month.

And the pager part costs nothing: on-call rosters, escalation policies, and alerts in from 28+ sources are on every plan - including Free.

Your first rota, side projects & home labs

Free

No card required

£0/mo

Real on-call for two people: one roster, one escalation policy, and a page on your phone before a customer notices. Plus monitors and heartbeats for anything you just want watched - commercial use is fine.

  • 5 monitors - website, API, DNS, TCP, domain expiry, mail
  • 5 heartbeats - cron jobs, backups, pipelines
  • Checks every 5 minutes, 7-day retention
  • 1 on-call roster (the rotation schedule)
  • 1 escalation policy
  • Mobile push, email, Telegram & Slack paging
  • Alerts in from 3 of the 28+ sources
  • Public status page
  • 2 users - no per-seat charge
Start free
Most teams start here

Production servers you depend on

Professional

£39/mo

Everything in Free, then the agent on your servers: metrics, containers, and eBPF security events. More monitors and heartbeats, checked every minute. SMS and WhatsApp join the ladder, and AI triage decides whether an event is worth waking you.

Everything in Free, plus:

  • 5 agent-based hosts - metrics, containers, and eBPF security events
  • 10 monitors + 10 heartbeats, checked every minute
  • Unlimited rosters & escalation policies
  • Alerts in from 15 sources
  • SMS & WhatsApp paging (SMS 5p/message)
  • 1000 AI triage events a month
  • 30-day retention
  • Up to 5 users - no per-seat charge
  • Grow as you need - extra hosts £5, extra monitors or heartbeats £1
Protect my servers

30-day money-back guarantee

Card data, auditors, a team on call

Business

£149/mo

Everything in Professional at fleet scale: 25 hosts, 50 monitors and 50 heartbeats, a whole engineering team on the rota, Kicker running triage, priority support, and audit season with the evidence already collected.

Everything in Professional, plus:

  • 25 agent-based hosts with eBPF security
  • 50 monitors + 50 heartbeats, every minute
  • Alerts in from 50 sources
  • Kicker, the SRE agent - auto-triage, incidents, after-action reports
  • 5000 AI triage events a month, 90-day retention
  • Compliance evidence & reports (PCI DSS & SOX) included
  • Up to 25 users - no per-seat charge
  • Priority support
Cover the whole team

30-day money-back guarantee

More than 25 users, or on-prem

Enterprise

Custom pricing

Everything in Business with nothing counted. A whole engineering organisation on the rota, every server, every check, and the option to run it all inside your own infrastructure.

Everything in Business, plus:

  • Unlimited users - no per-seat charge
  • Unlimited agent-based hosts, monitors & heartbeats
  • Unlimited alert sources, rosters & status pages
  • Custom data retention and AI triage volume
  • Dedicated poller locations
  • On-premise deployment with assisted setup
  • Volume pricing on SMS and hosts
  • Dedicated support
Talk to us

Reply within one business day

Every plan, side by side

The rota, the escalation, every channel it can reach someone on, and exactly how many monitors, heartbeats, hosts, and users each plan carries. Monitors and heartbeats are separate allowances.

Feature

Free

£0

no card

Start free

Professional

£39/mo

30 days free

Start Professional

Business

£149/mo

30 days free

Start Business

Enterprise

Custom

25+ users

Talk to us
On-call & paging
On-call rosters (the rotation schedule)
1
unlimited
unlimited
unlimited
Escalation policies
1
unlimited
unlimited
unlimited
Overrides, shift swaps, calendar feeds & Follow the Sun
Alert sources connected (Prometheus, Grafana, Datadog, CloudWatch, Sentry, webhooks - 28+ types)
3
15
50
unlimited
Deduplication, grouping & auto-resolve on recovery
Quiet hours with critical-alert bypass
Maintenance windows
Import from PagerDuty or Opsgenie
Users
2
5
25
unlimited
Per-seat charge
none
none
none
none
Channels
Mobile app push (iOS & Android, critical bypasses Do Not Disturb on Android)
Email
Slack (a thread per alert)
Telegram
WhatsApp
-
SMS
-
5p per message
5p per message
volume pricing
Automated voice calls
- not yet
- not yet
- not yet
- not yet
Outbound webhooks
Monitoring
Monitors - website, API, DNS, TCP, domain expiry, mail
5
10
50
unlimited
Heartbeats - cron jobs, backups, pipelines
5
10
50
unlimited
Extra monitor or heartbeat
-
£1 / month
£1 / month
included
Check interval
5 min
1 min
1 min
1 min
Check locations (EU, US, Asia-Pacific + your own pollers)
dedicated pollers
Public status pages (up to 10, custom domains)
unlimited
Data retention
7 days
30 days
90 days
custom
Servers, security & AI
Agent-based hosts - CPU, memory, disk, processes, containers
-
5
25
unlimited
Extra host
-
£5 / month
£5 / month
volume pricing
eBPF security events - SSH, file integrity, YARA, rootkits, miners
-
included
included
included
Windows agent (Event Log + Sysmon)
-
AI alert triage
-
1000 / month
5000 / month
custom
Kicker SRE agent - auto-triage, incidents, after-action reports
-
-
Change tracking & change control
-
Compliance evidence & reports (PCI DSS, SOX)
-
+£49 / month
included
included
MCP connector for Claude, Cursor & other assistants
Deployment & support
Hosted in your data region (EU, US, Asia-Pacific)
On-premise deployment with assisted setup
-
-
-
Support
community
email
priority
dedicated

Users, rosters, and policies are allowances per plan, not prices: nobody is billed per seat, and a bigger allowance is a plan step, not a per-head line. Past 25 users, everything counted becomes unlimited on Enterprise - talk to us. See AlertKick vs PagerDuty and AlertKick vs Opsgenie for what changes when you switch.

Configure exactly what you run

The monitoring side is metered on what you actually run. Slide to your real usage and see the monthly total for each paid plan - no tiers to outgrow.

Configure your usage
Most teams start here

Professional

£39/mo

Start small, grow as you need

Business

£149/mo

Full coverage at scale

Included in base
5 hosts, 10 monitors + 10 heartbeats
1000 AI triage events · 30-day retention
25 hosts, 50 monitors + 50 heartbeats
5000 AI triage events · 90-day retention
Your servers, watched from the inside
Hosts
£5/host
5
£0 5 included
£0 25 included
eBPF Security

Know when someone logs in, a miner starts, a port opens, or a file changes - kernel-level, included with every host.

Included
Included
Websites, APIs & scheduled jobs
Monitors & Heartbeats
£1 each

Uptime, SSL & domain expiry, cron jobs and backups - anything that must keep running.

10
£0 10 + 10 included
£0 50 + 50 included
Compliance Evidence
+£49 on Professional

Audit-ready PCI-DSS & SOX reports, collected as you go - no screenshot hunts before an audit.

-
Included
AI Triage
£0.02/event

Every security event read and explained in plain English - only the ones that matter reach you.

100 evt
£0 1000 free
£0 5000 free
SMS Alerts
£0.05/msg
0 msg
-
-
Data Retention
-
-
On-call & Escalation
Rosters, schedules, escalation policies & PagerDuty/Opsgenie import - included, up to 5 users
Rosters, schedules, escalation policies & PagerDuty/Opsgenie import - included, up to 25 users
Alert Sources
28+ sources - Prometheus, Grafana, Datadog, CloudWatch & more
28+ sources - Prometheus, Grafana, Datadog, CloudWatch & more
Notifications
Mobile push, SMS (5p/msg), WhatsApp, Telegram, Slack, email & webhooks. No voice calls yet.
Mobile push, SMS (5p/msg), WhatsApp, Telegram, Slack, email & webhooks. No voice calls yet.
Support
Email support
Priority support
Estimated total Metered monthly on actual usage

£39

/month

Start with Professional

Pay nothing if you cancel in 30 days

£149

/month

Start with Business

Pay nothing if you cancel in 30 days

Enterprise

Enterprise: 25+ users, on-prem if you want it

Past 25 users nothing is counted - users, hosts, monitors, heartbeats, alert sources, rosters, and status pages are unlimited, with custom retention and AI volume. Need to run AlertKick entirely within your own infrastructure? The same plan covers an end-to-end on-premises deployment, and the team helps you set it up.

  • Full on-prem deployment - your servers, your data
  • Assisted setup & configuration included
  • Tailored to your infrastructure requirements
  • Volume discounts for 100+ hosts

Custom Pricing

Talk to us

Reply within one business day

Frequently Asked Questions

What's the difference between the plans?

Free is real on-call for 2 users: rosters, schedules, escalation policies, alerts in from 28+ sources, and paging over mobile push, email, Telegram, and Slack - plus 5 monitors and 5 heartbeats checked every 5 minutes with 7-day retention, one roster, and one escalation policy. Professional (£39/mo) adds SMS and WhatsApp paging, 5 users, unlimited rosters and policies, and the agent - 5 hosts with eBPF security included, 10 monitors and 10 heartbeats every minute, 1000 AI triage events, and 30-day retention. Business (£149/mo) steps up to 25 users, 25 hosts, 50 monitors and 50 heartbeats, 5000 AI events, Kicker the SRE agent, 90-day retention, priority support, and compliance evidence & reports included. Add more hosts, monitors, and heartbeats at the same per-unit rates on either paid plan.

What counts as a monitor, and are heartbeats separate?

A monitor is any check AlertKick runs against something from the outside: a website or API URL, a DNS record, a TCP port, a domain's registration expiry, or a domain's mail posture (SPF, DMARC, blocklists). Heartbeats are the other way round - your cron job, backup, or pipeline pings AlertKick, and a missed ping alerts. They are separate allowances: Free has 5 of each, Professional 10 of each, Business 50 of each, and on the paid plans an extra monitor or heartbeat is £1 a month.

How does the 30-day money-back guarantee work?

You pay nothing for your first 30 days. Sign up, add a card, and get full access straight away - if AlertKick isn't for you, cancel with one short form and you won't be charged a penny. Billing only starts once you've stayed past 30 days and decided it's worth keeping.

Is a roster the same as a schedule?

Yes. A roster is the rotation schedule: who is on call, in what order, and when the hand-off happens. Free includes one roster and one escalation policy, which covers a single team; Professional and Business have no limit, so platform, database, and application on-call can each have their own.

Can I set a spending limit for AI triage?

Yes. You set a monthly cap. When you hit the cap, analysis pauses - events are still collected but not analysed. You get notified at 80% and 100%. Raise the cap anytime.

Is the Free plan really free?

Yes. No card, no trial clock, and commercial use is allowed. It covers real on-call for 2 users - rosters, schedules, escalation policies, alerts in from 28+ sources, and paging over mobile push, email, Telegram, and Slack - plus 5 monitors, 5 heartbeats, one roster, one escalation policy, and a public status page. SMS and WhatsApp, more users, more rosters and policies, the agent, eBPF security, AI triage, and compliance are what you pay for. Upgrade whenever you want them.

Why is on-call free when other tools charge per seat?

Because the cost of running a pager does not grow with headcount - it grows with the infrastructure raising the alerts. Charging per engineer pushes teams to keep the rota short and burn out the same two people. AlertKick bills for hosts and checks instead, so a bigger rotation is free and a bigger fleet is what you pay for.

Can I switch between plans?

Yes, anytime. Upgrading is instant. Downgrading takes effect on your next billing cycle. Same account, same data.

Do I have to sign a long-term contract?

No. Monthly billing, cancel anytime - with a 30-day money-back guarantee on your first month.

What does SMS cost, and does it work outside the UK?

SMS is 5p per message on Professional and Business, metered on what is actually sent, and there is no monthly minimum. Messages go out over Twilio to UK and international numbers in E.164 format. WhatsApp, Telegram, Slack, email, and mobile push are not metered.

Do you make automated voice calls?

Not yet. The loudest step in an escalation policy today is SMS or WhatsApp alongside a critical mobile push, which on Android bypasses Do Not Disturb. If your policy depends on a phone actually ringing, say so when you get in touch - it is the request we hear most.

How are hosts counted for Kubernetes, autoscaling, and serverless?

A host is anything running the agent, so a Kubernetes node counts as one host however many pods it runs, and containers on a host are covered by that host's agent. Autoscaled instances count while they are running and drop off when they terminate - billing is metered monthly on actual usage. Serverless functions have nothing to install an agent on; watch them with heartbeats and HTTP checks, which are priced as checks, not hosts. On-call and escalation cost nothing on any of them.

What forms of payment do you accept?

All major credit cards via Stripe: Visa, Mastercard, American Express, Discover.

What is eBPF Security?

Our eBPF agent detects login attempts, cryptocurrency miners, new listening ports, unauthorised processes, file changes, and more - in real time at the kernel level. It's included with host monitoring at no extra charge on every plan. Toggle it on/off per host.

What is Compliance Evidence (CDE)?

A module that maps eBPF security events to PCI-DSS and SOX controls, generates audit-ready reports, and maintains an evidence timeline. Works across all your security-enabled hosts. It's included with Business at no extra charge, or a flat £49/month add-on on Professional.

Do you offer an on-premises solution?

Yes. We offer a completely end-to-end on-premises solution and also help set it up - setting up multiple components can be tedious and time-consuming, so we offer a tailored solution to meet your on-prem requirements. Please get in touch with us to discuss more.